Brand Placement

Choose one of the following 3 brands to make a fictitious ad for a magazine.

Step 1: Download the logo of the brand

Step 2: Open Photoshop and create a new document (Ctrl-N) with a size of 7 inches by 5 inches. Screen Shot 2015-05-27 at 10.37.48 PM

 

 

 

 

 

 

 

 

Step 3: Research the brand you chose and find an image online that will fit the brand. Download that image and place it into the new document.

Step 4: Create the fictitious ad with the logo and image, and a statement message for the ad.

Step 5: When finished designing the ad, flatten it in photoshop and save it as a JPG.

Step 6: Save it to your Flickr account to an album titled “Fictitious Magazine Ad”

LOGOS:

NIKE

 

Nike_logo Screen-Shot-2012-10-12-at-11.33.58-PM-4333.png

 

GOPRO

gopro-logo-copy-CroppedBMW

1024px-BMW.svg

 

 

Lighting

IMG_2380Read this article from Digital Photography School about lighting. Afterwards, answer the following questions on a piece of paper:

1.Name the 3 types of lighting the article was about and briefly describe each one.

2. What flexibility comes with using open shade?

3. What camera setting will help when shooting a backlit photograph?

4. Why is is better to look for good lighting than a good background?

Now read this article on natural lighting and it’s uses and answer the following questions:

5. Why do you think it’s important to observe light?

6. What is the purpose of experimenting with lighting scenarios?

7. What does it mean to expose with post-processing in mind?

8. What is the best way of improving your understanding of lighting?

 

#de_vice

The next time you’re out at lunch, take a moment to look around and see how many people are glued to their smartphones. In our culture, we are facing an increasing epidemic of lost conversation. So much time is spent focused on our little screens that we lose the opportunities for meaningful conversation and relationship building. The phone has become a vice.

In the following short article, Zack Arias did a little project capturing people on these devices, seemingly oblivious to the world around them. Do you resemble any of these people? What are your thoughts on this? Please comment below.